Below is a simplified list of things the internet tells me about personal branding:
- Be authentic
- Be specific – stick to one niche
So here lies the problem. To be authentic and be myself, my ‘personal brand’ (I know that’s a gross term) is a fashion obsessed neuroscientist book nerd who can tell you the name of the brain structure that controls your sleep-wake cycle (the suprachiasmatic nucleus) and can also tell you the benefits of buying Bobby Brown foundation (it goes on like silk).
When referring to point 2 above about being specific – the niches of my authentic self kind of sit on different planets.
It’s like trying to take a biochemistry professor and marry them with Dior. Like bending puzzle pieces to force them together. That is not to say that those who are interested in fashion can’t also be smart – they can and are. It is also not to say that science academics can’t be interested in fashion – they can and are (although I am yet to meet one, barring myself).
When you think of fashion, you dream of glitzy parties and Paris and luxury and catwalks and Bella Hadid’s freakishly small waist. When you think of someone with a PhD, well, you think of leather-bound books and an apartment that smells of rich mahogany. So from a ‘personal branding’ point of view, they just don’t seem to align.
So, my apologies for going a little quiet on the blog this week, I have been in the thick of talking to people and reading and planning and all of this takes brain capacity. If I seem a little absent, know that I have not forgotten you loyal friend, I’m just reflecting.
As it stands, this is the plan moving forward….
I need both in my life, fashion and the frivolous mixed with more important questions. If I was living my life purely for the superficial, I would feel as though I was paddling on the surface of who I am. If I spent all my time pondering life’s big questions around money, relationships and careers, well I’d probably become as odd as Einstein, wear no socks and marry my cousin.
This website was always intended to be more of a landing page and that is what it will morph into. Eventually, I plan to have a lot on the go – this site will be a place that you can come if you are interested in seeing what is happening. It is where I will upload links to YouTube videos, or post outfits.
But what I am most excited about is my new website (coming soon). It is called The Curator and it is a researcher’s dream – a place where I can study any topic, from fashion to health, to psychology, to investments and write short essays about what I have learned. I have often said that if I won lotto and I didn’t need to work, I would study for the rest of my life. With my new site, I get to study the world. I get to pull together information on any topic of interest, from around the globe (thank you internet) and present the facts to you in a way that allows you the luxury of thinking for yourself.
So what is my brand? At a conference recently, the question was asked…what is a scientist and who is a scientist. The answer? A scientist is a truth-seeker – which makes all of us scientists. Whether we like fashion or suprachiasmatic nuclei, or both. We’re all just looking for a truth we can relate to. That is my brand.
Personal branding doesn’t need to be gross, it offers an opportunity to get to know ourselves better – our strengths, weaknesses, passions and values.
Apologies again for the radio silence – I’m just creating road-maps to my dreams.
Much love x
Ps. New video coming soon.